Providing California with quality and service in auto insurance License No. 0H45142

About Us



All Star General Insurance Agency, Inc. (All Star General) is a Southern California based General Insurance Agency headquartered in San Diego that specializes in the private passenger auto market.

All Star General was formed in 2007 by a management team of highly experienced and well respected auto Insurance executives that created a strategic alliance in order to establish better economies of scale and allow management teams from different organizations the opportunities to concentrate on core competencies.

The All Star General management team has a background and proven track record in
operational development, management, underwriting, product development, sales and
marketing specific to the automobile market in California.



Our Management Team



The All Star management team is headed by Rick Lavite, who has ownership interest in the company and holds the position of President. Rick started his auto insurance career in September 1990 with Arrowhead General Insurance Agency, Inc.

The All Star General management team is comprised of various individuals with different insurance backgrounds such as Bristol West, Unitrin, Anchor General and Arrowhead. All executives have a minimum of 15 years experience in the California private passenger auto market.

The entire All Star management team is actively involved in the day to day running of the company and are all working managers who pride themselves in providing quality products and superior customer service. The underwriting and customer service staff are seasoned professionals with many years of experience and proven track records in the California auto market.